Kraftwerk / ACHTUNG!

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Uitgelichte case

Philips Brush Button

How do we get people to spend two times two minutes of their day brushing, when they’d rather be doing something else? We turned those 2 minutes into time well spent with the Philips Brush Button, a physical, interactive brushing assistant.

Over Kraftwerk / ACHTUNG!

Design agency for handcrafted digital products


We are a team of designers, creatives and strategists who believe that technology needs creativity and craft to deliver human experiences that seamlessly integrate into people’s daily life.


We craft digital products that are both useful and desirable. For smart brands that fully embrace insight driven design to create better customer relationships and new revenue streams.

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